The quite controversial Jack Werner was the first curator to tweet and the news made it to publications such as Time, Mashable, and all over the world.

Another interesting Twitter occasion was created by Swedish Stockholms Stadsmission, which built a paywall on Twitter. During one week (December 14-21) famous Swedes tweeted under the @betalvaggen handle and all the money raised went to help homeless people. With the words “People who are homeless can’t fill their stomachs with Facebook likes. Retweets will not keep them warm at night,” followers were encouraged to donate 25 SEK (about $3.50) each. Among the celebrities tweeting were well-known Swedish characters such as author Susanna Alakoski, TV-profiles Felix Herngren and Gry Forsell, and pop singer Niklas Stromstedt. Find more information here.

Both campaigns are proofs of how Twitter can be a tool for innovative marketing techniques. When it is for a social cause, such as @betalvaggen, it makes it so much better.

Anna

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Some background first: This spring I was finishing my marketing degree at San Francisco State University. One day I was studying with a fellow Swede at a café in the Marina. It turned out to be that the woman sitting next to us was Swedish too. Her name was Johanna (yup… Herringbone Johanna) and she had recently started her own communications agency. The very same day she was going to an internship fair in Berkeley, but we exchanged contact information and I sent her my resume.

Time passed and I graduated in May. My parents flew in to celebrate with me and I enjoyed some time off.

But as a graduate it was now time to join the real world and to start making a difference. Johanna was in Stockholm over the summer, but we kept in touch and it turned out that she had never gone to Berkeley that day and was looking for someone to join the Herringbone team as the company was growing. Hello Perfect Opportunity!

And that brings us back to the question: So why did I join Herringbone? Herringbone met all the criteria I looked for in a company. As it is based in both San Francisco, the epicenter of innovation and technology, and Stockholm, the capital of my home country, it has the international presence a young professional like me is looking for.

A cornerstone of Herringbone is to only take on clients that are socially responsible and provides service or products with a purpose of creating positive impact. This matter is very personal to me, as I’m a strong believer in sustainable business practices and the honoring of the triple bottom line/people, planet, profit. I care for social entrepreneurship and the idea to marry commerce and ethics. When Johanna explained this about Herringbone, she had me at once.

As a small startup, Herringbone challenges me and I wear different hats everyday. I’m able to apply what I learned at SF State, along with my prior work experience from Sweden and I’m learning new things everyday, especially since we are working in a constantly changing environment, which makes Herringbone so much fun.

Herringbone is also an outlet for my passion for digital marketing. As we specialize in social media, I get to take part in a myriad of cool, new technology to help our clients stand out and get their voices heard to build their online communities.

Didn’t I tell you it was an easy question?

Anna Sandgren