People are tweeting movie titles such as “Gone in 60 Seconds” and “No Strings Attached,” and according to Jack Werner (yes, the @Sweden Jack Werner), it all started when Gurgîn Bakircioglu aka @Gurgin, a Swedish radio host googled movie titles before his radio show to describe his mood. He noticed a blog post called ”Describe Your Sex Life with a Movie Title” and decided to start a hashtag. Apparently, the hashtag has been tweeted before, but not to this extent.

Below is a Twitter stream for #BeskrivDittSexLivMedEnFilmTitel using social media tool Twingly. Twingly is founded and based in Sweden and over 150 Twingly partners in 15 countries are using the company’s products for commercial purposes, especially in Europe where it is very popular. Anyone can set up a livestream for Twitter, blogs etc. on her/his website to capture keywords for certain topics or events.

What will be the next Twitter trend from Sweden?

Anna

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The quite controversial Jack Werner was the first curator to tweet and the news made it to publications such as Time, Mashable, and all over the world.

Another interesting Twitter occasion was created by Swedish Stockholms Stadsmission, which built a paywall on Twitter. During one week (December 14-21) famous Swedes tweeted under the @betalvaggen handle and all the money raised went to help homeless people. With the words “People who are homeless can’t fill their stomachs with Facebook likes. Retweets will not keep them warm at night,” followers were encouraged to donate 25 SEK (about $3.50) each. Among the celebrities tweeting were well-known Swedish characters such as author Susanna Alakoski, TV-profiles Felix Herngren and Gry Forsell, and pop singer Niklas Stromstedt. Find more information here.

Both campaigns are proofs of how Twitter can be a tool for innovative marketing techniques. When it is for a social cause, such as @betalvaggen, it makes it so much better.

Anna

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