Did you hear the news? LLXLLQ has expanded the footprint to New York City.
Can it be a better finale of the one-year anniversary celebration, than showing off the LLXLLQ shoe line in New York City, during New York Fashion Week? New York, the city where the founder Lucia Lucka Klansek lived a couple of years ago, when she went in and out of every store and couldn’t find shoes in her size 12. That is when she decided to create the shoe line of Italian handmade shoes in larger sizes.
What two months ago was supposed to be ‘one fashion show in New York’, rapidly turned into something much larger. Not only did we get featured on the Plitz New York City Fashion Show runway with GreenBlackDress (see video below). We also had our very own feature in Runway The Real Way, fashion brunch at Yotel, curated by fashion icon Catherine Schuller.Both shows at the same time, Sunday, September 8, 2013!
Not only were we a featured brand at Runway The Real Way, we also contributed with the poster for the event, painted by San Francisco resident artist Donna Marchesano, currently exhibiting “Courage to Create” at Dolce Amore Miniature Art Cafe, where we had just finished the LLXLLQ one-year anniversary shoe exhibition/pop-up store.
We also attended the one-year anniversary of Project Runway winner Christian Siriano’s store and witnessed Eden Miller make history as the very first plus-size fashion designer presenting her line under the tents at Mercedes-Benz Fashion Week. We had a photo shoot with Valencia Shanté, our Bay Area model and ex basketball pro (size 11), who just moved to NYC to pursue her studies and model career – read the latest feature of her here. Our photographer throughout the week was Pete F. Hopkins, also from the Bay Area, who was also representing San Francisco Fashion Merchant Alliance Inc and FashionTech PR.
The highlights are not over. The LLXLLQ shoes were also part of chosen outfit by stylist for a music video to be launched in October. The very last show we attended was on Broadway. Kinky Boots. The musical with music and lyrics by Cyndi Lauper based on a true story of a struggling shoe manufacturing family business in the UK, changing direction and creating shoes that are needed and wanted, with their new drag queen business partner. The musical inspired the photo choice above – because “sex is in the heel”. The story is really about being true to your self, and it has won the Best Musical Tony Award 2013 and many more. Warmly recommended.
And what else is knew? Have you seen the new mobile friendly website? Lucia Lucka Klansek just met our partnering designer Daniele Ancarani at MICAM in Milano, who’s shoe design LEXI, was the featured one in New York. Last, but not least: thank you all who came and attended the one-year anniversary shoe exhibition opening at Dolce Amore. The miniature art cafe got featured as a San Francisco hot spot in SF Chronicle, who is also in the process of writing about LLXLLQ.Photos from the reception can be seen on Facebook – and videos will be shared as soon as possible. Here are the photos that made Lucia Lucka Klansek say: “Those are the most beautiful photos taken of the LLXLLQ shoes“.
Please follow the journey of this start-up on social media to get the updates real time: Facebook, Instagram, Twitter and Google+. You can also find other goodies on YouTube.
New York, New York – keep spreading the news about LLXLLQ. Who do you know with size 10 and up in shoes? Are you aware if they have difficulties finding shoes? Would you be willing to find out? Share with us what your discoveries are.
Johanna C. Nilsson
LLXLLQ is having a Shoe Closet Move Sale – find the details here: www.llxll.com/specials
